Privacy Policy

Introduction

We use your Personal Data to provide and improve the Service. By using the Service, you agree to the collection and use of information in accordance with this Privacy Policy. This policy complies with the Digital Personal Data Protection Act, 2023 and the Information Technology Act, 2000 of India.

Consent and Lawful Basis

Your Consent

We process your personal data based on your explicit consent. When you create an account or use our services, you provide clear, informed consent for data processing activities outlined in this policy.

Lawful Basis for Processing

We process your personal data under the following lawful bases:

Consent: For marketing communications, personalized content, and optional features
Performance of Contract: To provide our core social media services
Legitimate Interest: For fraud prevention, security, and service improvement
Legal Obligation: To comply with applicable laws and regulations

Withdrawing Consent

You can withdraw your consent at any time by:

Accessing your account settings and adjusting privacy preferences
Contacting our Data Protection Officer at dpo@linkyards.in
Using the unsubscribe link in marketing communications
Requesting account deletion through our grievance portal

Note: Withdrawing consent may limit your ability to use certain features of our service.

Interpretation and Definitions

Interpretation

The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.

Definitions

Company: refers to Mclibra Technology Solutions Private Limited, registered in India with its registered office at MIG R/26, Hirapur, Dhanbad, Jharkhand.
Linkyards: refers to the social media platform service provided by the Company.
Account: means a unique account created for You to access our Service.
Device: means any device that can access the Service such as a computer, a cellphone or a digital tablet.
Personal Data: is any information that relates to an identified or identifiable individual.
Service: refers to Linkyards.
Service Provider: means any natural or legal person who processes the data on behalf of the Company.
Usage Data: refers to data collected automatically from the Service.
You: means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service.

Data Collection and Use

Types of Data Collected

Personal Data

While using our Service, we may ask you to provide us with certain personally identifiable information, including but not limited to:

First and last name
Email address
Phone number
Profile information
Usage Data

Usage Data

Usage Data is collected automatically when using the Service, including:

IP address
Browser type and version
Device type and information
Operating system
Time and date of use
Usage patterns and interactions

Advertising and Attribution Data

To measure which of our marketing campaigns lead to app installs and sign-ups, our iOS and Android apps use the AppsFlyer SDK, a third-party attribution service. When it is active, AppsFlyer collects:

Device identifiers, including the AppsFlyer ID and, on iOS only if you allow tracking, the Identifier for Advertisers (IDFA)
App launch and session events, and a sign-up event (which includes your internal Linkyards user ID and sign-up method, but not your name, email address or phone number)
Install attribution details, such as the campaign, ad source and install time that led you to install the app
IP address and device and operating system information

Location Information

With your permission, we may collect and process information about your location:

Geographical location data
IP-based location information
Device location services data

Use of Your Personal Data

The Company uses Personal Data for the following specific purposes with corresponding lawful bases:

Service Provision (Contractual Basis)

To provide and maintain our Service
To manage your Account and user profile
To enable social networking features and connections
To provide customer support and technical assistance

Communication (Consent Basis)

To contact you about Service-related matters
To send marketing communications (with explicit consent)
To notify you of important updates and changes

Service Improvement (Legitimate Interest)

To gather analysis or valuable information to improve our Service
To understand user behavior and preferences
To develop new features and functionalities

Marketing Measurement (Consent Basis)

To measure which advertising campaigns result in installs and sign-ups
To evaluate the effectiveness of our marketing and plan future campaigns

Security and Compliance (Legal Obligation/Legitimate Interest)

To detect, prevent and address technical issues
To prevent fraud and ensure platform security
To comply with legal obligations and regulatory requirements
To enforce our terms of service and community guidelines

Tracking and Advertising Attribution

AppsFlyer

We use AppsFlyer, a third-party mobile attribution provider, to understand which advertisements and campaigns brought you to Linkyards. AppsFlyer links data from our app (such as your device identifiers, app launch and sign-up events) with data from advertising partners and platforms, to measure the performance of our advertising. This is considered "tracking" under Apple's App Store rules. We do not sell your Personal Data.

App Tracking Transparency (iOS)

On iOS, we ask for your permission through Apple's App Tracking Transparency prompt before AppsFlyer starts collecting data. If you choose Ask App Not to Track, we do not access your IDFA. AppsFlyer may still receive limited, non-identifying information as permitted by Apple's rules, such as aggregated attribution signals.

Your Choices

iOS: You can change your choice at any time in Settings > Privacy & Security > Tracking > Linkyards
Android: You can reset or delete your advertising ID, or opt out of ads personalization, in Settings > Privacy > Ads
You can ask us to delete the data we hold about you, including your AppsFlyer ID, by contacting dpo@linkyards.in

AppsFlyer processes data under its own privacy policy, available at appsflyer.com/legal/privacy-policy. AppsFlyer and its servers may be located outside India (see Cross-Border Data Transfers).

Data Security & Retention

Security Measures

We implement reasonable security practices and procedures as per IT Act 2000 and Rules 2011, including:

Technical Safeguards: Encryption of data in transit and at rest using industry-standard protocols
Access Controls: Multi-factor authentication and role-based access controls
Organizational Measures: Regular security assessments, employee training, and incident response procedures
Infrastructure Security: Secure data centers with physical and logical access controls
Monitoring: Continuous monitoring for unauthorized access and suspicious activities

Data Breach Notification

In the event of a personal data breach that may result in risk to your rights and freedoms, we will:

Notify the relevant authorities within 72 hours of becoming aware of the breach
Inform affected users without undue delay if the breach poses high risk
Provide clear information about the nature of the breach and remedial actions
Document all breaches for regulatory compliance

Data Retention Periods

We retain your Personal Data for specific periods based on data categories:

Account Data: Duration of account plus 2 years after account closure
Profile Information: Duration of account plus 1 year for backup purposes
Usage Data: 2 years from collection for analytics and service improvement
Communication Records: 3 years for customer support and dispute resolution
Marketing Data: Until consent is withdrawn or 2 years of inactivity
Legal Compliance Data: As required by applicable laws (minimum 7 years)

You can request earlier deletion of your data by contacting our Data Protection Officer, subject to legal obligations.

Your Rights Under DPDP Act 2023

As a data principal, you have the following rights regarding your Personal Data:

Core Rights

Right to Information: Know what personal data is being processed and for what purpose
Right of Access: Obtain confirmation and details about your personal data processing
Right to Correction: Request correction of inaccurate or incomplete data
Right to Erasure: Request deletion of your personal data (subject to legal obligations)
Right to Data Portability: Receive your data in a structured, machine-readable format
Right to Grievance Redressal: File complaints regarding data processing

Exercising Your Rights

To exercise these rights, you can:

Use the privacy controls in your account settings
Contact our Data Protection Officer at dpo@linkyards.in
Submit a request through our grievance portal
Write to us at the address provided in the Contact section

Response Time: We will respond to your requests within 30 days as required under DPDP Act 2023. Complex requests may require additional time, about which we will inform you.

Cross-Border Data Transfers

We use third-party Service Providers, including analytics and attribution providers such as Google Firebase and AppsFlyer, whose servers may be located outside India. If we transfer your personal data outside India, we ensure adequate protection through:

Adequacy Decisions: Transfers only to countries with adequate data protection laws
Contractual Safeguards: Standard contractual clauses approved by regulatory authorities
Certification Mechanisms: Transfers to entities with recognized data protection certifications
Prior Consent: Explicit consent for transfers where other safeguards are not available

We will notify you of any cross-border transfers and the safeguards in place to protect your data.

Children's Privacy

Age Restrictions

Our Service is not intended for individuals under 18 years of age. We do not knowingly collect, process, or store personal data from anyone under 18.

Parental Consent

If we become aware that we have collected personal data from someone under 18 without proper verification:

We will immediately delete such information from our servers
We will notify the relevant authorities if required
We will implement additional safeguards to prevent future occurrences

Enhanced Protection for Minors

For users between 18-21 years, we provide:

Enhanced privacy settings by default
Restricted data sharing capabilities
Additional consent mechanisms for certain features
Regular privacy education and awareness

If you are a parent or guardian and believe your child has provided personal data to us, please contact our Data Protection Officer immediately.

Grievance Redressal

Data Protection Officer

We have appointed a Data Protection Officer to handle privacy-related queries and complaints:

Name: Data Protection Officer
Email: dpo@linkyards.in
Response Time: Within 30 days of receiving your complaint

Grievance Officer

For general grievances related to our services:

Name: Grievance Officer
Email: grievance@linkyards.in
Address: MIG R/26, Hirapur, Dhanbad, Jharkhand, India
Response Time: Within 24 hours acknowledgment, resolution within 15 days

Escalation Process

If you are not satisfied with our response, you may:

Escalate to the Data Protection Board of India
File a complaint with relevant regulatory authorities
Seek judicial remedy through appropriate legal channels

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date.